|Recent surveys of our Rotary members reveal a strong conclusion: The Club Experience matters more than anything else. The most important factors for overall Rotary member satisfaction are:
- Enjoying club meetings
- Confidence in club leadership
- Satisfaction with club service
- Satisfaction in finding friends
- Club’s positive impact in the community
Disengagement is the biggest threat. Disengaged members have not found either friends or business connections through Rotary. Other reasons members leave? “The club doesn’t represent my values” and “lack of community impact” are the top stated reasons.
Most new members learn about Rotary from an acquaintance – a friend, business colleague, family member, or a club member who is not a close friend. Ten times more new members find Rotary through personal contact than events. Only a small percentage are finding Rotary through social media or websites. Why do new members join? It starts with attraction to community service and seeking professional connections, and moves toward the value of friendships as we ask why people stay in Rotary.
This data is interesting, but it does not have value unless we use it to create meaning and take action. Each of us are part of a Rotary club, even as we also serve at the District, Zone, or Rotary International levels. We are people of purpose, people of influence, and people of action.
How will you use your influence, your purpose, and take action to create a club experience that engages and satisfies our members and participants, and expands our reach to others?
Thank you for being part of Rotary. Wishing you a wonderful February!